Background
A leading supplier of analytical instruments in the US sought to create a 3D interactive application to showcase their products’ role in helping safety and security professionals detect explosives, radiological threats, and hazardous materials in various urban environments. This application was to be created with portability in mind, so marketing representatives could use it on iPads, Android smartphones, and laptops, ensuring its accessibility and versatility during field demonstrations and presentations.
The Challenges
The creation of this 3D interactive application presented the following challenges.
Design
- Developing a detailed and intricate 3D model of a large city with numerous assets to accurately replicate the real city.
- Designing logical layouts and roadways that efficiently link the 21 main locations within the city.
Development
- Building an application that can run extremely complex assets without crashing or causing frame rate drops on mid-range laptops and mobile devices
- Ensuring that navigation between locations is intuitive and user-friendly.
These challenges required extensive research and collaboration between designers and developers to ensure the application's functionality and user experience were optimised. Through brainstorming sessions and prototyping, the team was able to come up with innovative and efficient solutions to address these challenges
Solutions
- Our design and engineering teams conducted extensive R&D to create the 3D city that is both logically coherent and convenient for showcasing various use cases. The design team decided on a toon-style 3D city to balance polygon count and maintain the aesthetic appeal of a real city.
- Drawing inspiration from road maps and key locations of 7-8 US cities, we developed a virtual city for the application. This city includes essential locations such as an airport, shopping mall, bus terminal, hospital, schools, marina, shipping port, railway station, accident zone, and more.
Result
The design team was able to deliver a well-functioning 3D interactive application that met the needs and expectations of the client. The application included user-friendly features, seamless navigation, and was packed with features, resulting in positive feedback from both the client and end-users. The team's attention to detail and commitment to quality assurance ensured a successful final application that efficiently described the analytical instruments showcased.
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