Background
The global leader in CO2 products and services aimed to promote their hydrogen infrastructure by creating an appealing, informative 3D animated video. The objective was to demonstrate their hydrogen product line-up, showcase its environmentally friendly aspects, and bring about excitement to engage potential customers.
The Challenges
The creation of this 3D animated video presented the following challenges:
Design
- Developing a detailed and intricate 3D model of a green city with numerous assets to accurately replicate the real city.
- Designing and creating a virtual environment with logical layouts and roadways that efficiently link the different locations.
- Demonstrating the flow of hydrogen, electricity, and other technical aspects of the hydrogen vehicle in the video needs to incorporate an effective
Development
Finding creative solutions to these challenges required the creative team to work together and conduct thorough research.
Additionally, ensuring that the city was equipped with sustainable infrastructure and energy-efficient systems such as solar panels and other elements to make it green and environmentally friendly was crucial.
Solutions
- To create the 3D city, our design team undertook a thorough R&D process. They also generated storyboards, sorted ideas, and determined which key elements to emphasise in the video. They identified the visual style and mood that best suited the brand and the target audience.
- After brainstorming ideas and experimenting with various layouts, the team successfully created a well-formed design layout that included every location, including the port, fuel station, distribution facility, and air separation unit.
- The team collaborated with animators to bring the city to life, animating vehicle travel on the roads, camera movements, and environmental properties, along with other elements, such as people around the vehicles and facilities, to add realism and relatability.
- Visual effects were incorporated to demonstrate the movement of hydrogen, electrical current, and other technical features of the hydrogen vehicle, providing a better understanding of how the technology works in real life.
Result
Our client was successful at creating a visually appealing and informative 3D animated video for their hydrogen infrastructure. The use of cutting-edge animation and visual effects techniques brought the project to life, making it stand out in a competitive market.
The video effectively highlighted hydrogen transportation, products, and environmental benefits. The attention to detail in showcasing the technology and its applications helped to educate viewers on the potential of hydrogen as a clean energy source.
Overall, the 3D animated video successfully conveyed the importance and potential of hydrogen infrastructure in a visually captivating way. The strategic combination of information and creativity made it a powerful tool for promoting the benefits of hydrogen products.
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